We think of all the marketing
ideas that we can use, may it be internet, ad campaigns, TV commercials,
newspapers, etc. But there is another very strong marketing tool that we people
don’t consider as powerful as it is, and it is the book.
Yes, a book can be used as
the ultimate marketing tool. For once it seems like taking yourself out of the competition
because who reads book in this century. But the truth is that a book can
actually make your marketing strategy stronger and can increase your sales
A book makes your impression
as a person that can be consulted for some comprehensive advice and also an
expert because only an expert of something can write a whole book about it. These
are some hidden ways that we are unaware of, in which books can actually help
us have a better impression over the consumers.
Let me list down some of the
best reasons why book publishing is the ultimate marketing tool.
1. Defines you as the expert of topic
book means that you are now an expert of topic that you are writing about. It
increases the trust of consumers on you and then you become the person who
“wrote a book about that”, so that means that you can be trusted.
2. You become a paid speaker
If you have
written a good book and it receives a good response from the readers, you will
be getting more opportunities to become a paid speaker on the topic that you
have written the book about. This of course becomes a very strong part of your
3. You become the leader
There can be
only one leader and that is the person who knows everything about the subject,
and in this case, it would be the person who has written a whole book on the
subject, so of course he knows everything and is worthy of becoming the leader.
When you are the leader you become the first choice of the consumer and it is
your strongest marketing tool. It makes it easier for you to endorse your
product because you will have easier approach to the consumers and also their trust.
4. Makes the career advancements a lot easier
When you are
trusted by the consumer, you can make your next career move much more easily.
People will be more interested in what you are doing next and if its good
enough you will be getting a very good response too. Doing experiments in your
career becomes easier for you because the consumer now thinks of you as a
5. Attract more customers
A book can
create a significant amount of increase in your popularity. With a book
published by a renowned publisher you attract customers from all sorts of
fields and even if one person buys a book he/she will talk about it with their
friends and family and your marketing will remain in a continuous process and
more and more people will be reading the book.
So, these are the reasons why book publishing is the ultimate marketing tool. But you must know that your consumer is very smart, don’t expect to write a bad book and then expect it to be well received by the consumer. They know what’s good and what not. Write a book only when you actually are the master of the topic and worthy enough to write a good book.