In 1932, during the depression, Popeye started eating spinach in the cartoon shorts. Spinach made him faster and stronger and more powerful. Sales were low for everyone, but this spiked spinach sales by 33% in the first year! This is the first example of content marketing.
There are many ways to use content marketing, but personalization can be the most powerful. Studies show that although only 19% actually use it, 74% of marketers recognize that personalization can greatly increase customer engagement.
Take Coca Cola for example. Their Share-A-Coke campaign has spread all across the world and made a big show on social media. Although most won't admit it, everyone's favorite topic is themselves, and having a coca cola bottle with your name on it? That beats the pepsi below it by a long shot. Not only that, but it gives the people a reason to post about it!
Or how about giving reference to what's poppin' in the media? Game of thrones has been quite a topic of conversation, especially since the ending which proved to bring a lot of debate. Hootsuite used the love for this show to bring in love for their own.
Nobody really knows about Hootsuite, it's not a name circulating around too hard, but it's become a lot more popular since their video, A Game of Social Thrones which gives a cute, clever, and dramatic explanation of their service. Showing all the different social media platforms as kingdoms all connected by Hootsuite. Check it out!
McDonald found a clever way to bring in trust despite being very untrusted. We all love this fast food place, but many, including buyers, are skeptical about how all the food is made and what it's all made of. To tackle this issue, they put up a questionaire, giving you the opportunity to ask any question, and all will be answered with complete honest. Giving this transparency has brought up their reputation significantly!