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Home-Blog-#FireYourBoss with Mike Fallat
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😮This is a picture that Melanie Marden, the #famous model, sent us.
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It features the red STEVE MADDEN DAISY PUMPS that we used to send to all of our female clients when they signed up to get a #book written through us.
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That promo exploded 💥our business. You would not believe how many clients we signed up JUST BECAUSE OF THAT PROMO.
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I was able to break out of obscurity Because of it.
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Are you ready for a history lesson❓
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High heels were made by men ...for men back in the 1600s in Persia. They were made for horse riding.
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It wasn't until the 1800s that women started to wear them. And it wasn't until the 1950s, when the stilleto started to get made. That's when it became the ultimate sex symbol that it is today.
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Listen, I didn't invent books or high heels. They have been around for hundreds of years. But I am the first person to connect the dots that your story is just as attractive as a hot pair of pumps. And that is what changed my life.
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Too many people are trying to invent something new... When all you have to do is connect the dots between two things that people already love.
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If you do it correctly, you will get more attention than you can possibly imagine.
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Become a master at REPURPOSING... AND IT'S GAME OVER.
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#fireyourboss

mike-fallat-dreamstarters-publishing-fire-your-boss

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