It's been one crazy week. Elon Musk's cybertruck coming out has everyone raving.
Musk is one of Mike Fallat's heros, I mean, the man is just straight UNBELIEVABLE.
Elon realized that all media is based around drama.
Drama equals media attention, because the media wants you to pick a side. This constant conflict creates conversation. And we all know that business revolves around conversation.
And what's more dramatic than staging a fail for his new cybertrunk? Claiming it's bulletproof, when shot on camera, BROKE.
But this right here, brings drama, brings attention, brings CONVERSATION.
Listen to Mike Fallat's newest Zero to Hero Live to hear more! Link down below.